Strengthen your bond with Basilur Tea this Raksha Bandhan

Celebrate this Raksha Bandhan, the sacred bond of affection between a brother and sister and the beautiful spirit of togetherness they share. It is a day of binding promise where the bond of protection is strengthened and a joint childhood is fondly remembered. Have a refreshing cup of Basilur Tea with your beloved sibling to relive your fond memories together, according to a company statement.

Basilur Tea, a Ceylon based tea brand known for its natural exotic flavors encased within inventive ornate packaging provides 100% Pure Ceylon black and green teas, having over 150 products, 70 unique tea blends and supplying to 30 countries.

This Raksha Bandhan, present your sibling with an exotic beverage from a vast range of premium variants from the Ceylon brand’s exhaustive range.

The teas offered are: Tipson for You collection, available in heart shaped metal caddies with the healthy goodness of 100 percent Pure Ceylon green leaf tea mixed with apple or milk and rose flavors token of gratitude for your mother.             

Love Story tea books, a gift meant to be exchanged with love is an ornamental book shaped tin caddy filled with Ceylon green tea melded together with natural sunflower, cornflower and the sweet flavor of bargamot.
The Raksha Bandhan range of Basilur Tea are available across all metros and mini- metros in India through notable stores such as Foodhall, Godrej Natures Basket, Gourmet West, Haiko, Hypercity, Le Marche, Country of Origin and Leonidas.


Please find enclosed the press release along with images for your reference. It would be great if you could consider it in your publication. If  require any other information, please feel free to contact me at any point in time. Shall be happy to help from our end.

Raaga Professionals launches ProBotanix hair care range

Raaga Professionals, the Salon brand of FMCG conglomerate CavinKare has launched the ProBotanix Hair Care Range that includes five new variants designed to cater all hair types. Indian consumers can now experience this range of products across all leading salons in the country, according to a CavinKare statement.

PROBOTANIX RANGE is carefully designed to provide solution for thinning hair, protection to colored hair, Restoring dry and damaged hair, smoothing frizzy hair and effective dandruff remedy. Ingredients for each of the shampoo are individually combined to deliver the best and designed to suit different hair needs and climatic conditions.

Volume Essence
ProBotanix Volume Essence Range of shampoos and conditioner is designed to give bounce and volume to thinning/fine hair. Main ingredients such as Green apple extracts and Provitamin B5 complex, with natural polyphenol compounds provide volume and bounce to fine hair. In addition to preventing excessive oil accumulation, Provitamin B5 penetrates the hair shaft and promotes hair growth.

Colour Protect

Colour Protect range from ProBotanix provides protection to color treated hair for long-lasting color retention, lasting up to 60 washes. The main ingredient Sunflower, along with silicones and colour protect molecules forms an external photo protective seal around the hair shaft, thereby protecting the hair colour from damaging UV rays.

Repair and Nourish

The Repair and Nourish range provides extra health and nutrients to repair dry and damaged hair. Consisting of wheat micro protein, this range works best on hair damaged due to chemical and environmental factors. Wheat protein conditions the hair, and with its moisture retaining properties, greatly improves the softness and shine of hair.

Anti-Frizz

The Anti-Frizz range from the ProBotanix Range provides natural shine and life to dry frizzy hair. ProBotanix’s Anti-Frizz range of Shampoos and conditioners smoothens the hair root to tip. Shea Butter, being the hero ingredient for this range, is a natural butter that nourishes, softens and protects the hair while also giving it a healthy shine. The Special Amino-Silicone Blend used in this formula helps in making the hair less porous and increases resistance to damage.

Anti-Dandruff

ProBotanix Anti-Dandruff range cleanses and purifies the scalp, ridding of dandruff and scalp-flaking and itching. The anti-fungal and antiseptic properties of Tea-Tree Oil infused in this range helps wash away scalp impurities and vitalizes each strand. The blend of Menthol also cools the scalp. The Shampoos are available in pack sizes of 1000 ml and 200 ml; the conditioners are available in pack sizes of 350 ml and 1000 ml at all leading salon outlets

Raaga Professionals has been known to the Salon industry for last two years, available in over 2000 salons across the country. Raaga Professional products contain a unique blend of pristine natural ingredients and the best of technological support. Innovation is what sets Raaga Professionals apart from other industry products. Recognized by the DSIR, Government of India, the Cavinkare Research Centre is the backbone, constantly supporting Raaga Professional in all its diverse efforts.

CavinKare  is a diversified FMCG major with brands in personal care, dairy, snacks,  foods and beverages. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Fairness creams (Fairever), Deodorant and Talc (Spinz), Hair Colours (Indica),  Dairy (Cavin’s), Food  and Snacks (Ruchi, Chinni’s and Garden) and beverages (Maa).  Most of the brands are clear winners in their respective product categories.  A state of the art  Research Centre  supports the products  in their endeavor.  With a turnover of over Rs.1200 crore, CavinKare has achieved significant milestones and  enjoys competitive edge with sound understanding of market dynamics with firm foothold in the national market.  CavinKare’s success lies in its innovative and differentiated products across its areas of operation.